Sunday, May 17, 2020
Impact Of Electronic Commerce On Physical Stores - 891 Words
Literature Review The purpose of this document is to study what is the impact of electronic commerce to physical stores, it is necessary to look at e-commerce development brought opportunities and challenges on physical stores. In order to obtain real results, first of all, There is a comparison e-commerce and physical stores, And then analyze the electronic commerce brought opportunities and challenges on physical stores. Advantages of electronic commerce With the accelerated pace of life, some people do not have much time to go shopping, but they have shopping needs. In the network, the seller can quickly communicate with the seller and to reduce the limitations of distance, buyers and sellers can communicate more effectively, while avoiding waste of time that searching goods in physical stores(Malone et al., 1987; Wildman Guerin-Calvert, 1990). It has been argued electronic commerce is factory direct sales or some traders selling directly to consumers after buy products from manufacturers (Wigand Benjamin, 1995; Wigand, 1997). Compared with the store, there s no surcharge for too much, such as labor costs, shop rental costs, water and electricity fees, these reduce operating costs, So cause the electricity supplier can use lower prices to sell products With the rapid development of e-commerce in the world, companies have realized that the key of success and failure is not just low price, it include electronic service quality, e-commerce need to has aShow MoreRelatedTechnology Makes the World Smaller1697 Words à |à 7 PagesTechnology Make the World Smaller Office 2004 Test Drive User Table of Contents Commerce 4 Dell6 Ebay 7 E-cash8 Work Cited11 Footnotes12 Technology Makes the World Smaller The international marketplace is changing very fast every day. E-commerce and E-Business is now one of the standard ways to do business. The Internet has opened up vast opportunities for business to tap into new markets all over the world. The use of the Internet removes all geographical constraints, permits the instant establishmentRead MoreE Commerce And Its Impact On Todays Economy1054 Words à |à 5 Pagesââ¬Å"In e-Commerce, your prices have to be better because the consumer has to take a leap of faith in your product.â⬠These were the words uttered by actor, producer, and investor, Ashton Kutcher. It is clear that what Ashton is saying is 100% factual, as it is essential to give customers the best shopping experience by providing with a well-rounded and most efficient website. However, in my paper I will be defining e-Commerce, discussing the types of e-commerce, an evolution of e-commerce and the impactRead MoreOnline Shopping Case Study1471 Words à |à 6 PagesIntro duction: The evolution of technology and the internet has brought tremendous change to all facets of daily life. One area where this change is overwhelmingly evident is retail. Where once consumers had to physically go to a store in order to purchase goods and had a limited view of competitors, consumers are now able to shop from anywhere on their mobile devices, and access competing prices with ease. This was great for consumers and online retailers, but for brick-and-mortar businesses likeRead MoreE-marketplace, E-mall, E-tailing Essay1125 Words à |à 5 PagesIntroduction: There are various electronic commerce activities and mechanisms. E-Commerce Activities and Mechanisms include the following but not limited to: E-Market Place: It is an online market usually B2B where buyers and sellers exchange goods or services. EC transactions take place in the electronic equivalent of a mall called the electronic marketplace (e-marketplace). Electronic marketplaces utilize different tools (electronic shopping cart, e-catalog, fulfillment technologies,Read MoreZappos, an Electronic Commerce Information System1662 Words à |à 7 Pagesan information system. Such a system allows businesses to input process and store information. Zappos.com is one of the many businesses that use an information system. The system that Zappos.com uses is an electronic commerce information system. This system allows Zappos.com to provide great customer service, which is the companys mission. Many employees are needed to run the different components of the electronic commerce information system, some employees are new and others are seasoned workersRead MoreInternet Based Marketing And Ordinary Marketing Essay1425 Words à |à 6 PagesThe introduction of internet based business or electronic commerce offers vast and unique opportunities to businesses which are able to compete in the same level with every other business. Internet marketing Commonly referred to as e-commerce, internet based marketing uses technology in enhancing the use of electronic money transfer, internet marketing, management of inventory and mobile commerce among others. With the growth of technology, e-commerce has expanded to applications in online shoppingRead MoreIntegrating A Multi Billion Dollar Industry1531 Words à |à 7 Pagesbased retailing or other nontraditional methods of retailing. Web, non-store based any other forms of nontraditional retailing is adding to businesses repertoire everyday. Any individual or company who sells products or give services can adapt and enter the future of business transactions between customer and retailer. Donââ¬â¢t lose out on this stream of revenue before its too late. Furthermore, businesses can incorporate web, non-store based and other nontraditional retailing methods into their businessRead MoreBusiness And Consumer E Commerce873 Words à |à 4 PagesWhat is Business to Consumer e-Commerce? Business to Consumer e-Commerce, also referred to as B2C, is the process of selling goods and services over the Internet rather than having a traditional brick and mortar outlet to sell such products. Businesses establish a website or electronic marketplace with multimedia catalogs, interactive order processing, protected electronic payment systems, while also offering online customer support which allow consumers to shop and purchase items in confidenceRead MoreWhat Is E Commerce?1215 Words à |à 5 PagesWhat is E-Commerce? Electronic trade, otherwise called E-Commerce is business exchanges led electronically on the web. E-commerce was presented in the 1960s through an electronic information exchange (EDI) on quality included systems (VAN). Numerous block ââ¬â and ââ¬â mortar retailers that were working out of physical structures lost business to online organizations, for example, Amazon, and EBay. Thus, e-commerce has developed throughout the years; organizations from Walmart to little one individualRead MoreEcommerce: Shopping Cart1532 Words à |à 7 PagesE-Commerce: Shopping Cart Wendell B. Taylor Grantham University Electronic Commerce April 3, 2012 A shopping cart is a piece of software that acts as an online store s catalog and ordering process. Typically, a shopping cart is the interface between a company s website and its deeper infrastructure. Contrary to popular belief among merchants, an online shopping cart does not process credit card payments (Parker, 2010). Instead, shopping cart software serves three other main purposes. First
Wednesday, May 6, 2020
Essay about The Kroger Company An Organizational Behavior...
Company Background According to the Kroger business web page, in 1883 Barney Kroger invested his life savings of $372 to open a grocery store at 66 Pearl in downtown Cincinnati. The son of a merchant, he ran his business with a simple motto: Be particular. Never sell anything you would not want yourself. It is a motto that has served him well for the next 120 years. Today, Kroger has grown to 2500 stores with $70 billion revenues, 40 food processing plants ranging from bread, milk, soda pop, ice cream and peanut butter. Kroger operates under two dozen banners, has acquired warehouses, trucking companies, and has over 14,400 private-label items (The Kroger Co., 2012). Barney was always on the cutting edge of retail. Kroger quickly grew toâ⬠¦show more contentâ⬠¦Subsequently, in 1999 Kroger merged with Fred Meyer in a 13 billion dollar buyout. Fred Meyer itself was currently operating under many banners: Ralphs, Frys, Kings, QFC, and Smiths. Fred Meyer came with warehouses, its own food processing plants, dairy, bakery and ice creams pants and the largest trucking fleet, second largest jewelry store in the nation not to mention its absolute domination in the Northwest, with its 165,000 square feet store format. Fred Meyer shared the Kroger philosophy with one stop shopping on an even larger scale with its multi-department stores (The Kroger Co., 2012). Mission and Vision Krogerââ¬â¢s mission is to be a leader in the distribution and merchandising of food, health, personal care, and related consumable products and services. They envision the company will operate in a way that reflects their belief that the organization levels closest to the customer are best positioned to serve changing consumer needs. The mission and vision of Kroger is socialized and dependent on their employees (Retail Industry, 2012). To help employees accomplish this mission, Kroger has six core values that provide guidance. Along with these core values stems the business ethics of the corporation. The first of these values is honesty; they want employees to always do the right thing at all times at work and outside of work. Tell the truth, donââ¬â¢t lie, cheat, steal, or deceive people.Show MoreRelatedCurrent Social Issues : Income Inequality767 Words à |à 4 Pages 1) Why to study? Overview of current social issues - income inequality Unequal distribution of income has significantly impacted individuals in the global workforce. In particular, the maldistribution of wealth has lead to various issues in the US society as well, not only economically, but also psychologically. Prior research shows that lower income status is positively associated with exposure to stressors and negative life events (Lantz et. al, 2005ï ¼Å' Santiago, Wadsworth Stump, 2011) In otherRead MoreAnalysis Of The Book From Good For Great : Why Some Companies Make The Leap And Others Don t 1441 Words à |à 6 PagesIn his book, ââ¬Å"From Good to Great: Why some companies make the leapâ⬠¦ and others donââ¬â¢t,â⬠Jim Collins takes on the impressive challenge of identifying and evaluating the factors and variables that allow a small fraction of companies to make the transition from being just good to justifiably great. The term ââ¬Å"greatâ⬠is operationally defined by a number of criteria, including, financial performance exceeding the market average by several deviations over a sustained period of time. Collins and his researchRead MoreTELS 3340 Case Studies Essay2959 Words à |à 12 Pagesï » ¿Narmin Azizli Case Study 2-B TELS 3340 1. What is Marilynââ¬â¢s responsibility to her present employer regarding her knowledge that several employees are planning to seek positions with the new company? Marilyn is an experienced supervisor, and she is responsible to report if there are any problems with employees. In my opinion, she should inform middle or top management that there is possibility that some employees might leave. By doing this she is not telling on her employees. She is makingRead MoreAn Organizational Diagnosis At Abc Company And Whole Foods2093 Words à |à 9 Pagesthis report is to provide data on an Organizational Diagnosis to ABC Company and Whole Foods. The diagnosis will define how various features of Whole Foods Market are aligned i.e. inputs, resources, efficiency, throughput effort, productions, performance, and strategy. They are curious to know if there are any substantial issues at Whole Foods, and how these problems might affect the integration of the companyââ¬â¢s. Organizational Diagnostic Models An organizational model is an illustration of an organizationRead MoreEffects of Merger on Employee Morale3189 Words à |à 13 Pagesto make important decisions using organizational behavior principles. The employees need to be motivated and well informed about their future within the company. The steps for successful merger are applying various strategies discussed here to impact the merger effect as a blessing for the employee in order to boost the morale and confidence of the employee. Organizational behavior is essential and important for a successful merger of two very different companies. TABLE OF CONTENTS ExecutiveRead MoreTransformational and Transactional Leadership Styles, Followers Positive and Negative Emotions, and Performance in German Nonprofit Orchestras6932 Words à |à 28 Pagesover the past two decades, the nonproï ¬ t sector has been largely neglected. This study provides information about the effectiveness of transformational and transactional leadership styles in the domain of German nonprofit orchestras, while exploring the role of emotions within these leadership styles. We examined musiciansââ¬â¢ perceptions of their orchestra conductorsââ¬â¢ leadership behaviors and related those behaviors to performance. Positive emotions were associated with both transactional and transformationalRead MoreWal-Mart Internationalization15922 Words à |à 64 PagesTable of Contents INTRODUCTION 2 COMPANY HISTORY AND BACKGROUND 4 Organizational Culture 5 International Penetration 6 INDUSTRY DESCRIPTION 9 Industry Analysis 9 Table 1: TED Spread (2005-2010) 11 Table 2: VIX (2005-2010) 12 Table 3: FCI (2005-2010) 12 Size of the U.S. Retail Market 13 Table 4: SP Retail Index (2005-2010) 14 Table 5: U.S. Retail Sales (2005-2010) 14 Structure of the U.S. Retail Market 15 Table 6: U.S. Retail SalesRead MoreThe Gatorade Company has many competitive advantages over its competitors. Strategized operations1900 Words à |à 8 PagesThe Gatorade Company has many competitive advantages over its competitors. Strategized operations are necessary to develop the companyââ¬â¢s capacity to retain its market share, especially with the existence of new innovative competitors in the sports drinks market. With proper supply chain management, quality products, and focus on customer satisfaction, the company can easily realize its goals and objectives. However, this requires a good leader who can spearhead the development and implementationRead MoreCase Study : The Omni Channel Supply Chain2178 Words à |à 9 Pagesthat is not possible. In this case, the order management software should recommend the most efficient route products should take to the customer. 4. Information on customer history ââ¬â fulfillment has to factor in the customer previous purchases and behavior. Retailers have loyalty programs that offer better costs and features to more loyal customer. A speedy fulfillment, complimentary gifts or just a thank you note may be outputs from the customer history. 5. Fulfillment capacity per location ââ¬â estimatingRead MoreImpact of merger and acquisition on employee motivation12272 Words à |à 50 Pagesthis consideration, this research study will examine the impact of mergers and acquisition on employee motivation, taking the example of a recent merger between two telecommunication conglomerates based in the United Kingdom. Acknowledgement I would gratefully like to acknowledge the following people for being a source of guidance and support through the course of this research. I thank you all for your time, patience and energy to contribute majorly to the study and its results: My teachers who
Tuesday, May 5, 2020
Marketing Concepts in Strategic Management â⬠MyAssignmenthelp.com
Question: Discuss about the Marketing Concepts in Strategic Management. Answer: Introduction The success of any business in selling its products and meeting its customers and clients demands is embodied in the marketing strategy of the company. The modern corporate world has become very competitive and industries are developing ways in which they will remain competitive in the market and also productive in terms of providing quality goods and services to its consumers (Dadzie et al. 2017, p. 247). Marketing strategies in a company play an important role in the overall success of a company and its products in the market. it involves the combination of different strategies as well as different marketing initiatives such as the development and use of a marketing mix. An effective combination of these initiatives and strategies ensures that the company reaches out to its customers and clients by addressing not only their present needs but also securing the future of the coming generation (Zeriti et al. 2014, p. 252). It is therefore important for managers to develop effective marketing strategies which will ensure growth and development of the company and ensure that the strategies are client-centered or ensure that the interest of their consumers come first. This study provides, therefore, provides background information on the marketing strategies employed by the CSL Company in development of its customer base and in addressing the demands of their customers and clients. Marketing background of CSL Company CSL Company is a biotechnology company and is known to be a global specialty in bio therapeutics and develops as well as delivers innovative biotherapies products which are used to save lives and also help people with life-threatening medical conditions. The company was founded by David Lamont in 1916 and is based in Melbourne in Australia (Dadzie et al. 2014, p. 240). The company uses its reputation of responsible conduct to maintain itself in the market and support its own organizational growth since it operates in a diverse and complex market that presents many opportunities and challenges. In its years of operation, the company has always tried to provide cost-effective prices to its customers by pricing their therapies fairly and competitively in all markets. The company pricing decisions are made through consultations with the government and other health stakeholders through a competitive tender process. The company operates in the medical and biotechnology industry which is ch aracterized by increased competition due to advancements in technology (SaetanPathomsirikul 2016, p. 117). For the company to remain more competitive in the industry then it had to become more innovative in their therapies. The company supports fair market competition and acts in forefront of forbidding health practices that would in any way mislead consumers of their products and contravene applicable trade practices or competition laws or promote unfairness in the market. The company works with other subsidiary companies which produce specialist kind of therapies and includes companies like Requires GmbH, CSL Behring, bioCSL Ltd and Zenyth Therapeutics ltd among other companies. Despite the growth and the profitability of the company, there has been a call for the company to work on its sustainability in the industry (Moorman Day 2016, p. 150). This, in other words, may be used to mean that the company has to develop initiatives which are sustainable or will help to propel the company to another level by acting or conducting itself in a particular manner. Some of the sustainability initiatives conducted by the company are by conducting eco-friendly practices. The company is therefore committed to red ucing GHG emissions which according to the sustainability report 2013 of the company was reported to reduce by an average of 1.62, through engaging in community services and charity events and using safe self-unloading vessels to improve the safety of their employees (Chari et al. 2014, p. 150). The company believes that it owes their employees, customers and the communities they operate the assurance that the company activities and operations are conducted in an open manner, ethically and with the utmost respect for safety and the environment. An effective marketing strategy is developed within the framework of the different market segments which are them used to set the targeted group of customers and clients as well determine the positioning of the company in the current and future markets (Lemon Verhoef 2016, p. 32). The understanding of marketing segmentation, targeting and positioning involve a set of activities which are always aimed at determining the specific groups of customers and clients and delivering the company goods and services which are attractive to that specific group. Segmentation of the market is used to imply the process of dividing the population into specific groups according to certain characteristics. Marketing segmentation of the company due to the services and products offered to the market may be done based on age of the customers, depending on their income capabilities or the consumer willingness to buy a product as well as through a combination of a number of factors (Dattaet al. 2017, p. 16) . Targeting, on the other hand, involves the choosing of a specific group identified as a result of segmentation to sell the products and services to. For example, the segment may be the young people above the age of 18 years but are working. Lastly, positioning involves a selection of the marketing mix suitable for the target customer segment. The CSL Company has positioned itself in developing and manufacturing vaccines and plasma protein biotherapies. The segmentation of the company as a marketing strategy is under biotechnology and healthcare products (Dadzie et al. 2017, p. 243). All its products and services, therefore, are categorized under this segment and the company offers a variety of products and commands a wide coverage as the company has their healthcare facilities in Australia, Germany, Switzerland, and United Kingdom and in the United States. The company main strategic targets for their products are the healthcare sector including hospitals and clinics. As an expansive strategy for the company operations the company seeks to target the global market and entering other foreign markets and therefore it seeks to increase its economies of scale and their client base to over 100 countries (Venter Dibb 2015, p. 73). Such strategic segmentation, targeting, and positioning help the company develop its marketing stra tegy, understand its customers and their products in order to offer quality health and medical services and meet the required marketing standards for their products. CSL Company marketing Mix and sustainability The company has overemphasized on the importance of sustainability in its marketing initiatives and therefore an effective market mix should have an element of sustainability in which sustainability should be incorporated into the various marketing decisions. Marketing sustainability, in this case, refers to a way of building relationships with consumers and ensuring that the company development agenda meets the present needs of their customers or clients without any compromise to the ability of the future generation in meeting their future needs (Mari?ior?evi? 2015, p. 245). A marketing mix, on the other hand, refers to a set of company actions and tactics which are aimed at promoting the company brand or product in the market. CSL Company has therefore employed the use of the 4Ps as its typical marketing mix strategy and includes the analysis of the company product, promotion, price and place which are later used in the decision-making and ensure effective marketing planning for th e company. CSL Company is an international biotechnology company and as discussed earlier employs the use of other subsidiary companies in development and manufacture of different health care products including vaccines and plasma therapies (Kiessling et al. 2016, p. 475). The company, therefore, produces a range of life-saving products including plasma-derived therapies, vaccines, anti-venoms, diagnostic products and pharmaceuticals. The products are of high quality as the company is the global leader in the production of therapeutic medical solutions and are made to ensure they help solve the different health problems or conditions. The products are stored in special medical bottles and packaged in corrugated shipping boxes for distribution to various targeted groups. It has continued to engage in research and development programs to develop plasma-derived and recombinant protein-based product. The quality of the products and the responsiveness of the company to the clients needs help the com pany sustain its growth capacities of their products (Taylor-West et al. 2014, p. 440). The company has engaged in safe partnership programs which aim at ensuring that the products manufactured are safe for use and also ensure the protection of its employees and the community they operate from. The pricing strategies and the decision of the products manufactured by the company are made after consultations with the government and other stakeholders in the health sector through a competitive tender process to ensure that the price of the products is cost-effective. This is because it is essential for the company to have a pricing policy which should be competitively priced in the market. To enable access to their products the companies opted to price their products fairly so that they can help their clients to afford the therapies as well as maintain the firms profitability (Chen Schiele 2017, p. 221). Through consultations with relevant stakeholders the company has continued to be the price leader and has had a competitive advantage over its competitors in the market who include; life therapeutics, Aptech, and pharmasynth. The company pricing structure and policy are major components of the company public image and are crucial to securing and keeping their clientele. Promotion versus sustainability Product promotion is a key element of a company marketing strategy. The product promotion strategies help the company in selling their products to their potential clients and other targeted groups. Companies employ different product promotion strategies but all the same whichever the strategy used the main aim is usually to develop the company brand (Winch 2014, p. 718). The most common promotion strategies used include the use of advertising strategy, through public relations and sales promotion strategies such as offering discounts or other packages suitable for the clients. Due to the nature of the business in which the quality of the products and its effectiveness in solving various medical conditions, CSL Company employs the public relations strategy by engaging the various stakeholders in consultations in production and manufacturing of the products. This helps their clients to grow confidence in their products as they are designed to meet certain standards based on consumer pr eferences and are also cost-effective. The products are also advertised in the company websites which shows all the products produced by the company as well as their importance and use (PAHARIA et al. 2014, p. 658). Public relations help in sustaining the relationship with the stakeholders and especially with the community. Distribution strategy is a very important marketing strategy and an element of a market analysis. Customers value the convenience and ease of access to the required products or services. The success of marketing a product is depended on the distribution channels used by the company to deliver products to their clients or targeted markets (Baines et al. 2014. P. 176). The company has therefore developed and implemented a supply chain management system that helps in distribution of their products through various channels including wholesalers, specialty distributors, pharmacists, IDNs, and GPOs. The supply chain ensures that the companys products are distributed to different clients based on their requirements and locality and enables the company to address various distribution concerns form their clients (Chaves et al. 2017, p. 65). The system has enabled the company to have a sustainable product distribution mechanisms as it is highly controlled and ensures there are security measure s taken in protection of consumer interests through distribution policies. Comparison of the company marketing mix with that of Life Therapeutics Company The Life Therapeutics Company is one of the greatest competitors of CSL Company as they operate under the same health sector and in the same biotechnology industry. The company operates or is located at Clarkston, Southeast of United States and is specialized in manufacturing of plasma therapies products and diagnostic practices (Essex-Lettieri et al. 2016. P. 57). However in comparison with the CSL company marketing mix, the company has not developed its product through innovations, the company has specialized in essentially in the production of plasma therapies and diagnostic activities as compared to CSL which has developed a number or a range of products. The main aim of marketing mix product is to create innovative products that satisfy the customers. The pricing strategy used by Life Therapeutics is also different as it's not competitive in the market; the company pricing decisions are based on the U.S market and are not done in consultations as it is the case of the CSL Company(David et al. 2017, p. 32). The companies use equally the same promotion strategies however the CLS relies more on the public relations strategy which is not the case of the Life Therapeutics which relies on advertising through the company websites (ZismerSchuh 2016, p. 53). CSL Company has a more reliable and manageable supply chain distribution channel as compared to Life Therapeutics Company who are yet to grow a supply chain management system as the company main operations are in the United States, unlike the CSL Company which operates in a number of countries. SWOT analysis is a process that is used to evaluate the strengths and weaknesses of a company as well as identifying the available opportunities for expansion and the [possible threats to the market. Strengths- the company enjoys a number of strengths which act as a pillar and a motivation to the company in achieving its goals. The biotechnology industry in which the company operates has become one of the fastest growing industries in the world and CSL Company forms a great market share in Australia. The company also enjoys a competitive advantage of selling a range of products in the market. Weaknesses- the company has not extended its services to many countries and operates in a small geographical area and therefore suffers from diseconomies of scale. The health industry is sensitive of ethical issues related to genetics and these standards affect the success of their businesses. Adoption of new technology is capital intensive and would require huge capital investment by the company. Opportunities- The company has a great opportunities for expansion and growth as there has been an increased awareness about use of enzymes, stem cells and others and therefore the company can expand on these business opportunities. The company can also capitalize on the development of the new technology such as nanotechnology which can be combined with biotechnology to produce future therapeutic products. Threats- however the company faces a number of possible threats in the industry as there are a lot of government regulations through product safety standards and other health care regulation standards as well as the increased need of skilled labour in the industry. There is also a possible challenge of offshore activities as reported in areas such as china which may affect the company expansion strategies. Recommendations The development of a company product marketing mix is therefore important and helps the companies in making decisions in relation to pricing strategies, product development policies, the promotion, and distribution decisions. It is therefore recommended that the CSL Company develops more promotional strategies and especially in sales promotions and also in the distribution of their products through the creation of a website where clients globally can make their orders and deliver them either through shipping or other distribution channels. Such strategies will help the company grow and expand its operations globally. Conclusion Marketing analysis is, therefore, a very important element of a business and calls for the development of effective marketing strategies to ensure that the business understands well the business environments in which operates as well as the needs and demands of their customers. Evaluation and understanding of the company product mix helps in helping the company understand its brand or product and make appropriate decisions regarding the product, its pricing decisions and the relevant promotion and distribution strategies that will help the company achieve its goals and objectives. List of References Baines, P, Crawford, I, OShaughnessy, N, Worcester, R, Mortimore, R 2014, 'Positioning in political marketing: How semiotic analysis adds value to traditional survey approaches', Journal Of Marketing Management, 30, 1-2, pp. 172-200, Business Source Premier, EBSCOhost, viewed 24 September 2017 Chari, S, Katsikeas, C, Balabanis, G, Robson, M 2014, 'Emergent Marketing Strategies and Performance: The Effects of Market Uncertainty and Strategic Feedback Systems', British Journal Of Management, 25, 2, pp. 145-165, Business Source Premier, EBSCOhost, viewed 24 September 2017 Chen, S, Schiele, K 2017, 'Positioning SMEs With a Lone Designer: A Qualitative Study of Small Design Firms', Journal Of Marketing Theory Practice, 25, 3, pp. 213-233, Business Source Premier, EBSCOhost, viewed 24 September 2017. Dadzie, K, Amponsah, D, Dadzie, C, Winston, E 2017, 'How Firms Implement Marketing Strategies in Emerging Markets: An Empirical Assessment of The 4A Marketing Mix Framework', Journal Of Marketing Theory Practice, 25, 3, pp. 234-256, Business Source Premier, EBSCOhost, viewed 24 September 2017 Datta, H, Ailawadi, K, van Heerde, H 2017, 'How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?',Journal Of Marketing, 81, 3, pp. 1-20, Business Source Premier, EBSCOhost, viewed 24 September 2017. David, F, David, M, David, F 2017, 'The Integration of Marketing Concepts in Strategic-Management Courses: An Empirical Analysis', SAM Advanced Management Journal(07497075), 82, 1, pp. 26-47, Business Source Premier, EBSCOhost, viewed 24 September 2017, F, de Chaves, T, Valria Rocha, T, Reuther, J, FernandesGalhanone, R 2017, 'Social business in multinational corporations: an analysis of marketing practices', Internext: RevistaElectrnica De NegciosInternacionais Da ESPM, 12, 1, pp. 61-75, Business Source Premier, EBSCOhost, viewed 24 September 2017. Essex-Lettieri, D, Therkelsen, J, Wirth, A 2016, 'A role for market analysis', Forced Migration Review, 1, 52, p. 57, Academic Search Premier, EBSCOhost, viewed 24 September 2017 Kiessling, T, Isaksson, L, Yasar, B 2016, 'Market Orientation and CSR: Performance Implications', Journal of Business Ethics, vol. 137, no. 2, pp. 269-284. Available from: 10.1007/s10551-015-2555-y. [24 September 2017]. Lemon, K, Verhoef, P 2016, 'Understanding Customer Experience Throughout the Customer Journey', Journal Of Marketing, 80, 6, pp. 69-96, Business Source Premier, EBSCOhost, viewed 24 September 2017. Mari?i?, B, ?or?evi?, A 2015, 'Strategic Market Segmentation', Marketing (0354-3471), 46, 4, pp. 243-251, Business Source Premier, EBSCOhost, viewed 24 September 2017 Moorman, C, Day, G 2016, 'Organizing for Marketing Excellence', Journal Of Marketing, 80, 6, pp. 6-35, Business Source Premier, EBSCOhost, viewed 24 September 2017 PAHARIA, N, AVERY, J, KEINAN, A 2014, 'Positioning Brands Against Large Competitors to Increase Sales', Journal Of Marketing Research (JMR), 51, 6, pp. 647-656, Business Source Premier, EBSCOhost, viewed 24 September 2017. Saetang, W, Pathomsirikul, Y 2016, 'Marketing Strategy Model for Building Customer Loyalty in Feed Wholesale Business', International Journal Of Behavioral Science, 11, 2, pp. 109-126, Academic Search Premier, EBSCOhost, viewed 24 September 2017. Taylor-West, P, Saker, J, Champion, D 2014, 'The benefits of using reduced item variable scales in marketing segmentation', Journal Of Marketing Communications, 20, 6, pp. 438-446, Communication Mass Media Complete, EBSCOhost, viewed 24 September 2017 Venter, P, Wright, A, Dibb, S 2015, 'Performing market segmentation: a performative perspective', Journal Of Marketing Management, 31, 1-2, pp. 62-83, Business Source Premier, EBSCOhost, viewed 24 September 2017 Winch, G 2014, 'Strategic business and network positioning for internationalisation', Service Industries Journal, 34, 8, pp. 715-728, Business Source Premier, EBSCOhost, viewed 24 September 2017 Zeriti, A, Robson, M, Spyropoulou, S, Leonidou, C 2014, 'Sustainable Export Marketing Strategy Fit and Performance', Journal Of International Marketing, 22, 4, pp. 44-66, Business Source Premier, EBSCOhost, viewed 24 September 2017 Zismer, D, Schuh, D 2016, 'clinical service line strategy', Hfm (Healthcare Financial Management), 70, 7, pp. 50-57, Business Source Premier, EBSCOhost, viewed 24 September 2017.
Sunday, April 19, 2020
Same Sex Marriage Essay Example Essay Example
Same Sex Marriage Essay Example Paper Same Sex Marriage Essay Introduction I. Introduction Persons acquire special duties on account of their moral and legal relationship to another. One such relationship is established in marriage. Marriage is a moral and legal contact between a man and woman. It is a moral contract because it is entered into by both parties, giving free and voluntary consent. It is a legal contract because it is solemnized in accordance with the law. Marriage is an important institutional element of the family. It is the cultural mechanism that ensures its continuity. Marriage is an institution consisting of a cluster or mores and folkways, of attitudes, ideas, and ideals, of social definitions and legal restrictions (see Brennan, Robert Edward: Thomistic Psychology, New York Macmillan Co., 1999). Same Sex Marriage Essay Body Paragraphs People marry for a combination of reasons: love, economic and emotional security, the parentsââ¬â¢ wishes, escape from loneliness or an unhappy home situation, money, companionship, protection, adventure, or common interests (see Buckley, Joseph: Manââ¬â¢s last End, London, Herder Book Co., 1999). Sex or sexual attraction is the least consideration, but marriage makes sexual intercourse legitimate. It sanctions parenthood and provides a stable background for rearing of children. Marriage is the foundation of the family, an inviolable social institution. Its purpose may not necessarily be for procreation or to have children but for companionship, as in the case of couples past the age of procreation. II. Discussion à · Society should allow same Sex- Marriage: In the article, fighting the same sex marriage should be allowed. Ralph Wedgwood firmly believes that same- sex couple has every right to marry. For him, marriage is not just a mere ceremony but through it the people in th e community may know that both of the parties are very serious of their relationship and that it is not just a game. For them, it is a commitment and a thing to be really cherished even if the society throws issues on them. Having a same sex relationship that eventually, if permitted could lead to marriage is about a domestic and long lasting relationship. The article by Wedgwood, who is an assistant professor of Philosophy at the Massachusetts Institute of technology at Cambridge. The purpose of marriage is mutual support and companionship. Marriage is a state where spouses compliment each other. Love and concern for each other is the foundation of a happy marriage. Without such love and appreciation for each other, no man and woman or a couple with the same sex can be together permanently. Thus, such love which draws spouses in marriage must be more than physical attachment, sexual attraction, or infatuation. It is the deep commitment of matured persons for each other. Married spo uses have every rights and duties to perform like in the financial aspect, in division of possession, insurance and other things that should be shared by the couple. Many same sex couples now are being given privilege if they are not yet married or are committed legally with each other Marriage is not just about rights and benefits they will get from the society and with their partners. It is a deeper union of the souls loving each other. Some people tags marriage of low- respect, they see marriage as a means of satisfying onesââ¬â¢ self of sexual desires, well in fact it is more than that. Procreation and sex are not the only reason why people want to get married. Some couples after getting married and found out that it wonââ¬â¢t click, and then decides to get a divorce. A person does not have any right to choose and disapprove a decided marriage, the decision is up to the ones involve in the relationship. The laws determine the ones who are those that are married and those w ho are not being recognized. Societyââ¬â¢s expectations on marriage depend on the rights and obligations of both parties, thus these duties and obligations should be done by both parties. The spouse should support his/ her partner, and if divorce will result they should equally divide all their properties. Marriage is a serious thing to decide. The parties should be that committed and they should really love and care for each other. Marriage is not just a joke; it is a long term domestic partnership with the one you adore. Same sex couples want to get married for the reasons that a normal boy- girl relationship also has. They are not just after of the benefits and privilege that they could get in the society and with their spouses but they also want to be recognized by the society. Their relationship is not just purely based on lust or sexual desires but also for them to have a serious commitment, like sharing of responsibilities. Many homosexuals, lesbians and gays aspires that what the society expects of marriage is also the kind of marriage that they are dreaming to achieve or to have. Many questions are being raised on having a domestic partnership. People may ask, if having a domestic partnership is renewable? Do they really have to support each other in all aspects? Or they just stick with each other because of sex and fun? For the society, it is less recognized than having the ceremony of marriage. They wanted to be recognized by the society that even if they are of the same sex, they still know what real love is and they are ready for a lifetime commitment. For them it is the greatest benefit of marriage, to be recognized by the society and that is why the State disapproves of this. Many critics say that if same- sex marriage is approved it would then deviate to the real purpose of marriage, such as its real meaning like procreation or the process of bearing children. But as we see now, some of the married couples are not able to perform this duty. The disapproval of same sex marriage still needs to be reviewed. The State is concerned on the moral values of the church, and Christianity. Some believes that heterosexual partnerships are above homosexual relationships. Many criticized same sex marriage and many are against it because it if is approved it will just be equal with the heterosexuals and it will just lower the view of the society about relationships. They should be allowed because they are not hideous criminals to do such an act; it is just being with someone you love. The murderers and even convicted criminals are allowed to marry but still the State still does not allow this kind of relationship. Same sex marriage would not force anybody to allow this gay or lesbian relationship if it is just totally against them and their beliefs. But all they wanted to happen is for the society to understand their feelings and relationships with the same sex and they are really serious with it. à · Society should not allow same- Sex marriage: According to Burman Skrable, when same- sex marriage will be legalized it would be a great detriment to the society. It totally deviates from the real purpose of marriage which is to ââ¬Å"procreateâ⬠. These children will be the future of the society and the environment. Approving it would somehow destroy the essence of marriage and the family which is the basic unit of the society by legalizing a relationship that is non procreative. Some Christians fight to disapprove it. For it totally disobeys Godââ¬â¢s doctrines and Commandments. But all of them are aware that these days, there are great query about the laws that God has put up because of the rising taboo that has been happening in the society now. Great changes are being called out by the believers but the challenge of this is fast arising. We should stand firm and follow or obey the instructions that God has written in His Word. We should not involve ourselves in such promiscuous acts that we ourselves know is unacceptable towards God. The couple should give a stable future to their children and family that may be in the aspects of financial, emotional and spiritual. They should bring their children to school and educate them and let them become a friend to all. But how would these become successful if a child is being brought up in such an abnormal way, where in his/ her mother and father are of same sexes. The traditional family is composed of the husband, wife and natural children. These units of the society are all normal variables. This is the one that gives a bright future for the society they are in and also by forming a natural family. The family is the most basic unit of the society where the children are being taught values and morals that greatly affect on how they interact with other individuals in the society. Yes, raising a family is sometimes hard especially in raising finances for their education, but the hardship is worth fighting for because of the love you feel for them. The society expects that these children would make their family and their parents as a model as they will grow and build a family of their own. The society needs a family that is stable and the one that they can really recognize. What they expect is a male and female marriage and not of the same sex. The greatly arising sexual revolution brought a big impact on how individuals and the society see and do things, that sometimes they think is not bad were in fact it has already crossed Godââ¬Ës boundaries. Time has erased the moral values that we should follow, like now marriage is already not seen as a form of procreation, for raising children; that there should be faithfulness and that sex should only be done with in the bounds of it. For Karen Murray it has become a public declaration of love and pledge of fidelity with the partner. The rise of the same revolutionary forces encourages this interest for having a homosexual marriage. The belief that sex is not just about procreating drives the toleration of the society of this same- sex marriage. But the homosexuals does not get affected by this instead they are proud that they have found a relationship where in they will cherish and have commitment forever. Same- sex marriage is totally erasing the real definition of marriage. It removes the reality that it is only the man and the women are to be bind, that both partners should procreate to raise their children who are the hope of the societyââ¬â¢ improvement. Approving or making same- sex marriage legal would dissolve the uniqueness of the sacrament that God has given to us. If same sex marriage would be approve, it could jeopardize the health of the society. Diseases like HIV, AIDS and sexually transmitted diseases are much great when one is involved in this same- sex marriage. III. Conclusion The foundation of the family is marriage, which provides the cultural mechanism to insure its continuity. This marriage is the one God wanted for us. Th e family performs varied functions, among them the sex and parental function, socialization and social control, biological maintenance, status placement, and economic, religious, educational, recreational, and political functions. Therefore, Marriage is such a holy and sanctified Eucharist and is bound to be respected by people. We will write a custom essay sample on Same Sex Marriage Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Same Sex Marriage Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Same Sex Marriage Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer
Saturday, March 14, 2020
Writing a Critique
Writing a Critique Writing a Critique Writing a critique is rather a difficult task for critical essay writers. While writing any academic project, you should show your ability to think and write critically. Just as you think, writing college critical essay, provide critique of the arguments of others. On occasion, you may find that an argument of yours has been critiqued by someone else. Critical essay writer may also discover that an argument by someone else is relatively good but has become the object of a negative critique. If you do not find your critique convincing, you may want to re-write your paper. This involves defending the original argument. In logic, as in sports, the best defense is usually a good offense. If you have been careful to use only unflawed argument forms in the process of academic essay writing, and only unflawed premises, then your argument will be hard to critique and your defense may be relatively easy. It is often a good strategy to anticipate how a critique might be developed in presenting your original ideas and to defuse that critique at that point. But no matter how good an argument is, while writing critical essayyou must support your conclusions with examples from the text and other supporting documents. Critical essay writing is not easy, but it is an extremely interesting assignment. Moreover, critical essay writing and thinking skills can be used in everyday life: Critique Writing There are times at which a defense strategy is inappropriate. The tutor may find numerous weaknesses in your argument included in critical essay writing. There is no point or merit in "stonewalling it" when you have been caught with false premises or an invalid argument. Writing critical essay support your judgment with a discussion of evidence or of the reasoning involved. Writing such a work, provide your judgment about the merit of theories and opinions or about the truth of facts.Notice, however, that admitting to a logical or factual flaw in your argument you do not need to abandon the conclusions you originally argued for. Writing a critique is not the same as writing a summary. offers you an opportunity to order critique writing services. Our critique writers are able to impress you with depth of reasoning and logic of presentation. Do not miss an opportunity to get professionally written critique prior to deadline. All of our customers enjoy a wide range of discounts. Free services include title page, outline, and references. Popular posts: Argumentative Research Paper Topics Action Paper Research Valentine's Day Essay Report Writing Help Problem and Solution Essay
Thursday, February 27, 2020
Application for the Use of Human Research Participants Essay
Application for the Use of Human Research Participants - Essay Example Signed materials can be submitted by mail, fax (434-522-0506), or email (scanned document to irb@liberty.edu). Signed materials can also be submitted via regular mail or in person to our office: Campus North, Suite 1582. Please be sure to use the grey form fields to complete this document; do not change the format of the application. You are able to move quickly through the document by using the ââ¬Å"Tabâ⬠key. Note: Applications with the following problems will be returned immediately for revisions: 1) Grammar/spelling/punctuation errors, 2) A lack of professionalism (lack of consistency/clarity) on the application itself or any supporting documents, 3) Incomplete applications. Failure to minimize these errors will cause delays in your processing time. II. BASIC PROTOCOL INFORMATION Protocol Title: ?UNDERSTANDING THE EXPERIENCES OF STUDENTS WITH DISABILITIES WHO DID NOT COMPLETE HIGH SCHOOL Principal Investigator (PI): Richard Warner Wieringo Professional Title: Sch ool/Department: Liberty University School of Education Mailing Address: 125 Woodgate Court APT 2C, Charlottesville, VA 22901 Telephone: (434) 251-2255 LU Email: rwweringo@liberty.edu Check all that apply: Faculty Graduate Student Undergraduate Student Staff This research is for: Class Project Masterââ¬â¢s Thesis Doctoral Dissertation Faculty Research Other (describe): Have you defended and passed your dissertation proposal? Yes No N/A If no, what is your defense date? Faculty Advisor: Verlyn Evans, Ed.D, Chair School/Department: Liberty University School of Education Telephone: LU Email: Non-key Personnel: Name and Title: School/Department: Telephone: LU Email: Consultants: Name and Title: Dr. Russ Yocum School/Department: Graduate School of Education Telephone: (434) 592-5462 LU Email: ryocum@liberty.edu Liberty University Participants: Do you intend to use LU students, staff, or faculty as participants in your study? If you do not intend to use LU participants in your study, please indicate ââ¬Å"noâ⬠and proceed to the section titled ââ¬Å"Funding Source.â⬠If yes, please list the department and classes you hope to enlist, and the number of participants you would like to enroll. No Yes Department Class(es) In order to process your request to use LU participants, we must ensure that you have contacted the appropriate department and gained permission to collect data from them. Please obtain the original signature of the department chair in order to verify this. Signature of Department Chair Date Funding Source: If research is funded please provide the following: Grant Name (or name of the funding source): Funding Period (month/year): Grant Number: Anticipated start and completion dates for collecting and analyzing data: III. OTHER STUDY MATERIALS AND CONSIDERATIONS Does this project call for (more detail will be required later): Use of voice, video, digit al, or image recordings? Yes No Participant compensation? Yes No Advertising for participants? Yes No More than minimal
Tuesday, February 11, 2020
Nuernberg Augsburg Maschinenwerke Case Study Example | Topics and Well Written Essays - 1000 words - 13
Nuernberg Augsburg Maschinenwerke - Case Study Example The routes that give optimum services will be the one to settle on. As a matter of fact, it would be important to note that the initial shipment is of significance. Thus, the best or preferred alternative would be for rail transport to be used from Prague to Hamburg and an Ocean vessel to be used from Hamburg to Santos. The rationale behind this alternative is that the given transit times with Hamburg are fixed, that is, three days by rail and eighteen days by the water. Compared to Rotterdam, the rail transit time is four or five days though water transportation s seventeen days. However, the case does not offer insight on how the port congestion and the issues concerning it could affect the time in which shipments would be loaded. Additionally, the case does not give information concerning the port's performance in terms of the damage and loss metrics. Moreover, though the case shows that the railââ¬â¢s transit period is either four or five days, information on what percentage o f shipments could be completed in four days could have been of significance. From the case study, different constituencies are involved in the initial shipment, for instance, dockworkers, railroads and ocean carriers. However, particular customers more so the public transit authorities buy products from Nuernberg Augsburg Maschinenwerke (N.A.M.). Consequently, N.A.M should, therefore, be the responsible party that should offer direction on customer service support since the customers buy products from this company. Accordingly, many different kinds of customer service support are available. In effect, Real-Time shipment tracking company should indeed be the best option for customer service support since the firm is in a position to let the customers the location of the shipment at any given time.
Subscribe to:
Posts (Atom)